Wildfire SEO

When a business decides to invest in a search engine optimisation company, the first 90 days of partnership are crucial. It’s during this period that foundations are laid, priorities established, and momentum built. At Wildfire SEO, we understand that effective onboarding is far more than just ticking boxes — it’s about aligning closely with your business goals, uncovering opportunities, and setting a clear path for sustainable growth.

 

Why the First 90 Days Matter in SEO
SEO is a marathon, not a sprint, yet early progress creates trust and confidence. Data shows that 80% of executives agree that a streamlined onboarding process is critical to a project’s long-term success. For a search engine optimisation company, this means the initial phase must be highly strategic, delivering quick wins while preparing for lasting improvements.

A carefully crafted onboarding experience helps the client feel engaged and informed, setting realistic expectations. It also allows the SEO team to develop an intimate understanding of the client’s unique challenges and competitive environment. Without this clarity, efforts can be misdirected, wasting valuable time and resources.

 

Initial Discovery & Goal Alignment
The starting point is always discovery. Before any work begins, our team invests significant time learning about your business model, target audience, key performance indicators, and any current marketing initiatives. This phase is essential to ensure we’re not just optimising for rankings but driving outcomes that matter to your business.

Understanding your vision, how you measure success, and where you see the biggest opportunities means our search engine optimisation company can tailor strategies precisely to your needs. Clear communication here eliminates guesswork and makes collaboration smoother.

Comprehensive Website Audit
A deep audit of your website reveals hidden barriers to performance and untapped potential. This includes technical health checks — such as crawlability, page speed, and indexability — alongside on-page factors like content quality, meta tags, and internal linking structure. Off-page elements, including backlink quality, also play a vital role.

Our audit is designed to uncover immediate issues that can be fixed quickly, as well as strategic opportunities for growth. This thorough review means no stone is left unturned, allowing our team to prioritise actions with the greatest potential impact.

 

Analytics & Tracking Setup
SEO success depends on measurement. Ensuring that Google Analytics, Search Console, and goal tracking are properly configured is fundamental. Many clients discover they lack accurate tracking or that their analytics account has never been fully optimised.

Proper set-up enables clear visibility into user behaviour, traffic sources, and conversions. This empowers the search engine optimisation company to make data-driven decisions and demonstrate progress clearly. It also avoids costly mistakes by filtering out irrelevant traffic and aligning reports to real business outcomes.

 

Competitive Landscape Analysis
No business operates in a vacuum, especially online. Identifying who your main SEO competitors are and understanding their top-performing strategies offers valuable insights. This competitive analysis informs where your biggest keyword opportunities lie, what content themes resonate, and which backlink strategies are effective.

By carefully analysing the competitive landscape, our search engine optimisation company can avoid reinventing the wheel and instead build on proven approaches, adapting them to your unique context.

 

Keyword Opportunity Mapping
Keywords remain the cornerstone of any SEO plan. Mapping keyword opportunities means researching and clustering terms based on intent, difficulty, and relevance. This process helps prioritise which keywords to target first and how to structure your content to address different stages of the buyer journey.

A clear keyword roadmap becomes the backbone for your content strategy, ensuring that efforts align with what your potential customers are actually searching for. This focused approach maximises your return on investment.

 

Technical SEO Fixes (Quick Wins)
Early technical fixes provide fast, visible improvements. Addressing broken links, slow page speeds, crawl errors, and other fundamental issues creates a stronger foundation for future efforts. These quick wins also build confidence and show that the search engine optimisation company is delivering tangible results from day one.

 

Content Inventory Review & Strategy
Existing content must be reviewed carefully to identify what should be updated, merged, or retired. This avoids duplication, keyword cannibalisation, and wasted resources on low-value pages. With a refreshed content inventory, the next step is crafting a content strategy that targets high-opportunity topics over the next 3 to 6 months.

Developing a prioritised editorial calendar means you can consistently deliver fresh, relevant material that drives organic traffic and supports your broader business goals.

 

Backlink Profile Audit
Backlinks remain a critical ranking factor, but their quality matters more than quantity. Auditing your backlink profile reveals any toxic or spammy links that could harm your website’s reputation. Cleaning these up is essential before pursuing new outreach opportunities.

By analysing backlink strategies of competitors, we identify white space for authoritative link-building partnerships that will amplify your online presence.

 

Client Education & Collaboration Tools
Effective onboarding also involves empowering you with knowledge and transparency. We onboard clients to project management tools such as Asana or Trello to keep all tasks visible and accountable. Regular communication and education about SEO processes, timelines, and expected outcomes build trust and foster collaboration.

Frequent check-ins — especially weekly during the first month — ensure everyone stays aligned and can swiftly adjust priorities as needed.

 

90-Day Milestone Map
Setting clear goals and deliverables for the first 30, 60, and 90 days provides structure and accountability. In the initial 30 days, you can expect discovery summaries, audit reports, and quick technical fixes. By 60 days, keyword mapping, content planning, and backlink clean-up will be underway. By the 90-day mark, content rollout and performance reviews will help measure the impact of our partnership.

 

The Power of a Strong Onboarding Process
A search engine optimisation company that invests time and effort into a well-designed onboarding process can dramatically accelerate results. The first 90 days are a unique window to set the tone, establish priorities, and create momentum that will carry through the entire campaign.

At Wildfire SEO, we pride ourselves on a transparent, strategic approach to onboarding that builds strong foundations and drives measurable growth. We believe that clear communication, thorough analysis, and collaborative planning are the keys to maximising SEO impact.

 

Ready to Unlock Your SEO Potential?
If you’re looking for a search engine optimisation company that puts your business goals first and delivers tailored onboarding experiences, get in touch with us at Wildfire SEO today. Let’s build a strategy that makes your website work harder and smarter, from day one.